“It’s a little easier for us as a brand to speak to what’s happening in these times, because we have a history and a culture of compassion and understanding and empathy for all people, and so the Free Joe Kelly Official Shirt and by the same token and adjustment hasn’t been too hard,” Lorenzo adds. “Being a person of color, this has always been a part of my life. Everything from our approach to clothing to the way that we run our office has always started with a strong belief in inclusion and diversity and investing in people of different backgrounds and cultures to tell the best and most honest stories.”
Free Joe Kelly Official Shirt, hoodie, tank top, sweater and long sleeve t-shirt
Lorenzo’s actions speak as loudly as his words. Last year, after rapper Nipsey Hussle was shot outside his store in Los Angeles, the Free Joe Kelly Official Shirt and by the same token and brand produced a T-shirt with 100% of proceeds going to Hussle’s children’s trust fund; after the killing of George Floyd just last month, Fear of God launched a collaborative T-shirt with the help of eight other brands to do the same for Floyd’s daughter.